Authentic New England Faire in South San Francisco

If your expensive taste conflicts with your bank account, then the New England Lobster Co. has your next meal.

If your expensive taste conflicts with your bank account, then the has your next meal. Because they double as a seafood wholesaler, they can serve up a quality lobster roll with chips and slaw for only $15.50.

The people at the New England Lobster Co. know when your serving a quality product simplicity is best. Unlike most lobster rolls you will find in the Bay Area, their lobster is not smothered in mayonnaise and heavily seasoned to hide and enhance. Instead, the lobster is minimally embellished so the pure taste of fresh Maine lobster can shine through. Their classic thick New England butter-browned split-top roll overflows with generous pieces of lobster, and they don’t skimp on the tail. The bread is thick and buttery, and the lobster is plump to the bite. There is a condiment table with horseradish, red onions, and celery if you want, but I just spritzed it with a little lemon to give the ample body of the meat a little more bounce. After devouring my sandwich, the chips and slaw that came with the roll were of little concern to me. After eating a lobster roll like that, nothing is appealing except the prospect of eating another one.

Even before I touched the lobster roll I already knew I was going to have a foodie moment in sports when I tried a cup of their lobster corn chowder ($5). The lobster meat, and I suspect a seafood stock, infuses the smooth buttermilk base with the piquancy of fresh shell fish. A generous peppering of sweet corn gives the chowder some texture to answer for its immense flavor. 

Although the inception of the (yes, food truck) is about a year old, their food has the makings of a Bay Area culinary staple. As a wholesaler in the business for over 25 years, the quality mom and pop work ethic of the New England Lobster Co. translates well to the plate.  

Foodie tip: If you see a food spot that is only open for a small window of time like the New England Lobster Co. is (Tues.-Sat. from 11-3), then the food is probably worth pulling over for. 

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Jamie White April 30, 2012 at 10:48 PM
wow!! LOVE lobster rolls, this place sounds yummy and affordable, thx : )
Moonie May 01, 2012 at 04:59 AM
Is the Bay Area now ready for gourmet goodness at a quick stop???? I don't know about you but I'm thrilled to be able to have a great place to take a friend for a MEMORABLE MEAL to make the work day humm. Thanks for letting me in on this one!
Tess May 01, 2012 at 09:48 PM
Lilliana - after reading your mouth watering description of the lobster roll I HAD to get one for lunch and am I glad I did. You are sooo right on the money about every detail. I can still taste the buttery bread that came with the lobster chowder and the huge chunks of sweet and totally fresh lobster --- ohhh yeah -- tried the crab sandwich as well --- tons of shredded crab meat -- best lunch I've had in a loooong time. Don't know how this eatery treasure had escaped me so far, but thank you for bringing it to our attention. Will be going back real soon.


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